Online businesses are in a unique position to benefit from both traditional and digital forms of marketing; rapid advancements with online technology are creating many opportunities for businesses of all types and sizes. Yet, while there’s a ton of potential with digital marketing, businesses will find there are many challenges too. In an effort to help, let’s examine 3 compelling reasons for businesses to invest in a digital marketing course.
State of Digital Marketing
Here are some interesting stats showing the potential digital marketing has for online businesses
- U.S. digital marketing spend will near $120 billion by 2021 (Forbes)
- 46% of advertising spending in five years will be on digital marketing (Forbes)
- 360.3 billion U.S. dollars spent in 2016 on physical goods online (Statista)
- U.S. online consumers will spend a projected 603.4 billion U.S. dollars by 2021 (Statista)
- 2.3 trillion U.S. dollars global e-retail sales projected to increase to $4.48 trillion by 2021 (Statista)
- Offline sales are 10x bigger than online, yet online shopping is growing 3x faster (Entrepreneur)
- 51% of all Americans prefer to shop online vs. in-store (67% of millennials) (Entrepreneur)
- 1.66 billion people worldwide purchase goods online (Statista)
- Google gets over 100 billion searches a month. (HubSpot)
Suffice it to say, investing in digital marketing efforts is a worthwhile pursuit for modern online businesses, as all the statistics and industry expertise validate its growing importance. Yet, while reaching a worldwide or local audience may be more possible than ever, businesses will still need to know the how, what, where, and why of digital marketing.
1. Shorten the Digital Marketing Learning Curve:
A compelling reason to invest in a formal digital marketing course is to shorten the massive learning curve associated with digital marketing efforts. Whether the business is a start-up with one person or a large retail corporation with a dedicated marketing department, investing in a digital marketing course will help businesses tap into their digital marketing potential in less time and with less effort.
Shortening the learning curve is important, as “…254/500 small-medium businesses only have a basic understanding of SEO”, according to Smart Insights.
With such a wide and varied digital landscape, finding traction with digital marketing efforts entirely depends on the expertise guiding and directing the efforts. Having quality products and/or services is only half the battle, the other half is fighting through the online competition to reach highly sought after target audiences and gain visibility.
Effective digital marketing campaigns give businesses the ability to cut through the competition and even set the pace, yet this takes a diligent effort to understand digital marketing methods, tactics, strategies, and tools.
Essentially, by investing in a digital marketing course, businesses can streamline their digital marketing efforts by focusing on proven methods that work. This is powerful, as the list of digital marketing channels and methods is long and varied:
- Mobile marketing
- Search engine marketing (SEO)
- Search engine marketing (SEM)
- Social media marketing
- Web development and design
- Marketing automation
- Inbound marketing
- Content marketing
- Email Marketing
- PPC for search engines and social media
- Video marketing
- CRM software
- Podcast marketing
- Business blogs
While there are many free resources businesses can use to learn and understand certain aspects of digital marketing, finding the time to use them is the hard part. Also, understanding what direction to focus on and how digital marketing methods correlate and intersect will prove to be difficult for most businesses.
Anyone who’s spent time researching digital marketing methods will appreciate how layered, detailed, and intricate this form of marketing is. Without proper direction and focus, marketing teams very well may spend copious amounts of time and not even make a dent in gaining online traction.
2. Learn How to Optimize Popular Platforms and Methods:
By investing in a digital marketing course, businesses can use proven strategies to optimize popular platforms and methods. For example, they can optimize:
- Google My Business listings
- YouTube video influencer marketing
- PPC ads
- Email marketing
A digital marketing course will help businesses understand what platforms and methods to prioritize and how to optimally use them from day-to-day. This could be as simple as monitoring Google My Business or Yelp reviews and responding to negative comments, or as complex as implementing automation tools to streamline social media and email marketing management.
Optimizing popular platforms and methods takes strategic prowess, yet only 34% of organizations have a clearly defined digital strategy (Smart Insights). Essentially, most businesses are operating blindly when it comes to digital marketing; this is evidenced by 39% of marketers thinking their organization’s marketing strategy isn’t effective (HubSpot).
Investing in a digital marketing course will give businesses the knowledge and ability to optimally use popular platforms and methods to their advantage. Businesses can learn the tricks and tips that ultimately make the difference between gaining traction or staying stagnant online.
3. Take Control of Brand Identity and Value:
Another compelling reason for businesses to invest in a digital marketing course is to take control of their brand identity and value. The last thing businesses want is for their lack of expertise to manifest in lackluster digital marketing campaigns that degrade their brand identity and value.
A Smart Insights‘ article called: “10 reasons you need a digital marketing strategy in 2018”, explains it this way:
“If you’re not devoting enough resources to digital marketing or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!”
Not only will competitors gain a competitive advantage with market share, but brands will have to eventually reform their digital marketing approach and win back their target audiences. The good news is businesses can avoid diminishing their brand identity and value by investing in a digital marketing course.
Gaining knowledge and expertise with digital marketing platforms and methods gives businesses the ability to take control and shape their brand identity and value in a way that defines their strengths. They’ll have the expertise to understand:
- how platforms and methods correlate and intersect
- how to interpret analytics and customer behavior
- how to use analytics to develop strategy
- what social media channels to use and how
- what methods are effective for specific target audiences
- what details are important to focus on
- how to find and optimize branding opportunities
- how to define and present brand identity and value
- what tactics and strategies to use for omnichannel brand alignment
An article on The Blog Herald called: “Why Investing in a Digital Marketing Course is Worth It”, written on July 4th, 2018, concludes:
“Putting your money in a digital marketing course is worth the temporary sacrifice it entails because of its fast ROI…
…In today’s fast-paced world, digital marketing is now recognized as a fundamental approach to the successful promotion of brands and products. Businesses that monitor marketing strategy trends know how crucial it is to have an online presence and prioritize the appropriate platforms to reach their target audience.”
Businesses can gain the understanding and expertise needed to succeed with their digital marketing efforts by investing in a digital marketing course. This smart move will drastically reduce their learning curve, teach them how to optimize popular platforms and methods, and give them the ability to control and shape their brand identity and value. If interested in learning more please contact Mastering Digital today.