Ramona La Rue · Brand Guidelines 001
Brand Guidelines · Voice & Tone
Version 1.0 | March 2026 | Prepared by Mastering Digital
Covers: Website · Social · Email · Ads · Product Copy · Print · AI Prompts
This guide is the source of truth for every Ramona La Rue creative output. The standards within are grounded in the brand's unique identity as a wearable art house — hand-painted, limited edition, and rooted in Miami.
Our intent is not to restrict creativity. What we strive for is a coordinated, consistent, and unmistakable brand presence in everything we create.
Ramona La Rue is a Miami-born luxury wearable art brand. Every print is hand-painted by founder and designer Arianne Brown, signed, and released in limited editions. When a print sells out, it's retired.
This is not mass-produced fashion. Each garment carries Arianne's actual signature in the print. Our customer isn't buying clothes — she's acquiring original artwork she can wear.
Not fast fashion. Not a generic "resort wear" brand. Not trend-driven. Not discount-oriented — we never apologize for price.
"Bold, hand-painted prints designed to bring out strong, fearless confidence."
Every Ramona La Rue piece is an original artwork — hand-painted, limited edition, and designed to move with you from poolside to evening, from travel to event. You are wearing a piece of art.
| Attribute | Details |
|---|---|
| Age | 28–55 (core: 35–50) |
| Income | Mid-to-high. Comfortable spending $265–$400+ on a single meaningful piece. |
| Values | Individuality, art, travel, quality over quantity. |
| Lifestyle | Travels frequently. Attends events. Wants pieces that work for multiple occasions. |
| Shopping Behavior | Buys limited editions before they sell out. Gifting is common. |
| Self-Image | She dresses for herself. She doesn't follow trends — she collects pieces with meaning. |
Every strategy, campaign, product description, and piece of content anchors to these five pillars. They are the non-negotiable foundation of the brand.
Every print is an original painting by Arianne. Her signature is in every piece. This is the non-negotiable at the center of everything.
Once a print sells out, it's retired. Scarcity is by design, not manufactured urgency.
Vibrant, sun-soaked, tropical. Warm-weather sensibility even in winter.
Clothes that travel, transition from day to night, and never need ironing.
For the woman who dresses for herself — bold, sensual, self-assured.
| Category | Key Pieces | Price Range |
|---|---|---|
| Dresses & Kaftans | Melissa Kaftan, Tara Dress, Renee Mini Kaftan | $265–$410+ |
| Tops | Beverly Top and seasonal styles | $175–$210 |
| Pants | Mandy Pant (drawstring palazzo) | $235 |
| Outerwear | Chiffon throws, hand-painted denim | $195–$345 |
| Accessories | Belts, chain details | $75–$195 |
| Intimates | Shapewear, silicone solutions | $15–$80 |
The Ramona La Rue logo is a custom script wordmark reading "Ramona LaRue by Arianne." It carries the elegance of hand-lettering — reflecting the hand-painted nature of the brand itself.
Always on a clean background — white or cream preferred. On dark surfaces, use the white logo variant. Minimum clear space: height of the lowercase "a" on all sides. Digital: 120px wide. Print: 1.5" wide.
| Variant | Usage |
|---|---|
| Full script wordmark | Primary — website header, packaging, client-facing materials |
| "Ramona La Rue" | External copy, headlines, written references, press |
| "Ramona LaRue" | Website, social bios, product tags |
| "LaRue" | Informal copy, social captions, internal shorthand |
| @ramonalarue | Social media handle — all platforms |
The Ramona La Rue brand should only be represented by the colors shown here. Color hierarchy: Black/White (50%), Cream/Sand (25%), Amethyst/Lavender (15%), Gold/Warm Gray (10%).
Never use red, neon, cool gray, or any color outside this palette. Gradients: only subtle cream-to-white or black-to-charcoal.
Source Sans 3 is the primary typeface. Clean, modern, highly legible. Available free from Google Fonts.
Fallback: Source Sans 3 → Source Sans Pro → Arial → Helvetica → sans-serif.
| Role | Font | Size | Notes |
|---|---|---|---|
| Display / H1 | Source Sans 3 Bold | 40–56px | Color: Black |
| Section H2 | Source Sans 3 SemiBold | 28–36px | Color: Amethyst |
| Subsection H3 | Source Sans 3 SemiBold | 22–26px | Color: Black |
| Body Copy | Source Sans 3 Regular | 16–18px | Line-height: 1.6 |
| Caption / Label | Source Sans 3 Medium | 12–14px | Uppercase, 0.06em |
| Accent / Script | Logo script font | Per context | Logo use only |
The Ramona La Rue voice is that of an art-world insider who also knows how to have fun at a rooftop in Brickell. She's warm, confident, and slightly poetic — but never pretentious.
Formal ↔ Casual: Polished-but-warm center.
Cold ↔ Intimate: Personal, art-world insider.
Generic ↔ Specific: Miami, Arianne, signed, hand-painted, limited.
We elevate without distancing. The customer isn't buying clothes — she's acquiring art.
We state facts with conviction. We don't over-explain or hard sell.
We describe how clothing feels and how it makes you move — not just how it looks.
These are paintings first, clothes second. Arianne's hand is always in the story.
Our roots are specific. Miami isn't background noise — it's an identity marker.
| Channel | Tone | Notes |
|---|---|---|
| Product Descriptions | Poetic, confident, sensory | Lead with art story, then function |
| Email Marketing | Warm, personal, exclusive | Write as Arianne to her community |
| Aspirational, vibrant | Short copy. Let imagery carry weight. | |
| TikTok | Authentic, BTS | Show the painting, the fabric, the moment |
| SMS / Push | Direct, urgent, exclusive | "Limited edition" and "selling fast" |
| Customer Service | Warm, solution-forward | "We're here for you" energy |
| Ads (PPC) | Art-forward, scarcity-aware | Uniqueness + limited availability |
These taglines, proof points, and power words are the heartbeat of the brand.
Never "cheap" or discount culture. Never call prints "patterns." Never "cute." Never apologize for price. Never "buy now." Never generic resort wear framing.
| Use These |
|---|
| Elevate · Effortless · Limited |
| Artisan · Hand-painted · Alluring |
| Flowing · Fluid · Versatile |
| Signature · Cult favorite |
| Acquire · Collect · Original |
| Avoid These |
|---|
| Cheap · Basic · Generic |
| Mass-produced · Sexy |
| Baggy · Loose · Multiple styles |
| Logo'd · Popular · Best-seller |
| Buy · Purchase · Replica |
Every product description follows a five-step formula that puts the art story first and practical details last.
100% washed chiffon (primary). Satin for kaftans. All pieces: lightweight, packable, minimal wrinkles. Hand wash or delicate, hang dry.
XS/S, M/L, V (extended), VV (plus extended). Inclusive sizing built in.
1. Name the piece — all caps, bold.
2. Art/print story — what makes this print unique.
3. Silhouette & feel — how it moves, how it makes you feel.
4. Versatility — where and how to wear it.
5. Practical details — fabric, care, sizing.
TARA DRESS OWL FEATHER — The Tara Dress Owl Feather is a versatile piece that effortlessly transitions from day to night. This lightweight chiffon captures the delicate detail of owl feathers, rendered in Arianne's signature hand-painted style.
The overall tone should be warm, sun-drenched, and lifestyle-forward. Natural lighting that communicates vibrancy.
Clean, cream and white backgrounds with Amethyst accents. Product imagery is the hero. CTAs: Amethyst with white text, 8px radius. Mobile-first.
Shop the Collection · Add to Your Wardrobe · Shop Limited Edition · Explore New Arrivals · Visit Our Miami Boutique · Join the LaRue List · Send a Gift Card · Get 15% Off Your First Order
1. Hero → 2. Featured Collection → 3. Brand Story Block → 4. Limited Edition Alert → 5. Bestsellers → 6. Social Proof → 7. CTA → 8. Footer
Content pillars: The Art, The Lifestyle, The Drop, Behind the Scenes, Community, Miami Life.
| Platform | Cadence | Priority |
|---|---|---|
| 5x/week + daily Stories + 2–3 Reels | Primary | |
| TikTok | 3–5x/week | Growth |
| Auto-pin at launch | Passive SEO | |
| Ads + retargeting only | Paid only |
| Platform | Dimensions |
|---|---|
| IG Square | 1080 × 1080 |
| IG Portrait / Carousel | 1080 × 1350 |
| IG Story / Reel / TikTok | 1080 × 1920 |
| Pinterest Pin | 1000 × 1500 |
| Website Hero | 1920 × 800 |
#ramonalarue · #ramonalaruebyarianne · #arttowear · #wearableart · #madeinmiami
Three formulas: Art Story + Scarcity, Lifestyle + Versatility, Social Proof + Urgency.
"Every petal in this print was hand-painted by Arianne Brown. Only 50 pieces made. Once they're gone, they're gone."
"Beach to dinner in one piece. The Tara Dress moves with you, packs flat, and never wrinkles."
Copy the Master Brand Identity Block and paste it as the system prompt in any AI tool before any generation task.
Before publishing any content, run through this checklist. Every piece should pass every item before going live.
Fashion: wearable art, hand-painted original, limited edition, kaftan, palazzo pant, silhouette, chiffon, satin, drape, movement, capsule, collection, drop, colorway, print story
Brand: original painting, Arianne's signature, designer-signed, one-of-a-kind, retired, cult favorite, LaRue staple, flagship boutique, Midtown Miami
E-Commerce: Shopify, DTC, AOV, email flows, SMS, retargeting, Meta ads, Performance Max, Google Shopping, UTM, GA4, Klaviyo