We focus on you
to become a savvy

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We focus on you
to become a savvy
digital marketer.

Apply Today

Fill out the form and I will contact you!

This course is designed for

Are you a business owner, employee, or aspiring marketing professional looking to improve your digital marketing skills? Our Digital Marketing Masterclass will help you become a savvy digital marketer. Without the right digital marketing training, you or your employer might waste time and money
on digital marketing strategies that don't generate the desired results.

  • Future Agency Owners
  • Beginning Marketers
  • Recent Graduates
  • Business Owners
  • Startups
  • Entrepreneurs
  • Future Agency Owners
  • Beginning Marketers
  • Recent Graduates
  • Business Owners
  • Entrepreneurs
  • Startups

The course will prepare you!

This 10 week Digital Marketing Course combines strategic planning with hands on tactical learning to give you the tools to plan, run and manage effective online advertising campaigns. The course is 80 percent hands on learning, giving you the opportunity to build your skills with real world exercises. You will learn how to work with globally recognized platforms such as Google AdWords & Analytics, Facebook, LinkedIn, Twitter, MailChimp, Unbounce, Instapage, and more. In addition, our program covers everything relating to search engine optimization (SEO) and
email marketing automation. You'll learn how to effectively implement growth hacking, retention and engagement strategies with a
focus on generating actionable insights from data analytics.

  • Grow sales and revenue for any business
  • Get a job in digital marketing
  • Start and grow a new business

The Digital Marketing Course includes a personalized experience, engaging exercises, a variety of tools and templates, and one-on-one coaching with the instructor. By the end of the Digital Marketing Course, you will be able to:

Develop

Develop content strategies for acquisition and long-term customer engagement.

Target

Target the right audiences for your brand and grow to monetize it the right way.

Optimize

Optimize a digital marketing campaign leveraging web, mobile, SEO & SMO.

Start your Digital Marketing career!

Each of the course's 20 sessions will focus in-depth on one topic; such as Marketing Analytics or Search Engine Marketing. The sessions will include:

  • In-depth lessons
  • Hands-on exercises
  • Small group activities
  • Case studies
  • 1:1 coaching
  • Experiential learning
  • Peer learning

clear expectation

More About the course

The course begins with the fundamentals of digital marketing; you'll learn to better understand your customer base and learn how to plan a digital strategy. In Week 2, we cover the basics of analytics including metrics, tracking, and KPIs, and take a deep dive into using Google Analytics. From there, we spend several weeks covering search engine optimization, search engine marketing, and Google AdWords. Next up is social media marketing, with in-depth coverage of Facebook Ads. And finally, we spend the last several sessions covering content marketing, influencer marketing, and email marketing and automation before wrapping up the course with final presentations. Outside of the course sessions, students can expect 3-5 hours of homework and required readings.

Mike Schott is a sought-after teacher, mentor and coach with over a decade of experience in digital marketing. He has expertise in performance marketing channels ranging from search engine marketing, social media, display advertising and email, among other marketing verticals. With the Digital Marketing Course, Mike shares his deep passion and understanding of the evolving field of performance marketing. He has created and led multi-million dollar digital marketing campaigns for clients across a variety of industries, and has experience in the Latin American, US Hispanic, and general US markets.

Testimonials

The Digital Marketing Course has reached over 250 students, and has led to the creation of three agencies with more in the making. Students have reported strong results following the course, including increased Google rankings, high ROI campaigns, salary increases, and satisfying career changes. Graduates of the course have praised the depth of experience Mike brings to his teaching role, the strength of the real-world exercises, and the concrete tools and resources they have continued to use long after completing the course.

Ernesto A.
Ernesto A.
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Mike's system has made my life so much better. Every strategy and concept that he teaches is 10 times better than anything else you see online. He thoroughly understands everything when it comes to digital advertising and you would be missing out if you don't take a chance at picking his brain and wisdom on the subject. I took the chance and now my client list keeps rising. My investment was nothing compared to the reward I received. Do it. You'll by happy you did.
Stephanie Shaheen
Stephanie Shaheen
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As a professional in the field, Mike is an ideal source to learn Marketing tools from. He supplements his lessons with projects that allowed me to implement what I learned and truly understand it. His approachable demeanor and accessibility sets him apart from other teachers I've had in the past. He is extremely passionate about his craft and genuinely wants to see his students succeed.
Gerardo Bonell
Gerardo Bonell
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Mike adds a lot of value in the path to take your digital marketing skills to the next level. His vast expertise and deep knowledge explain why he had run very successful campaigns and transfers his knowledge to the students. The combination of theory and real life practice helps to learn at an accelerated pace and grasp the concepts with a firm foundation
Jean Blackwell Font
Jean Blackwell Font
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Mike proved himself to be a well-informed practitioner of digital marketing, and shared his experience and knowledge in a very clear and concise manner. He introduced our cohort to best practices, tips, and tricks of the trade that would have taken a lot of trial and error to figure out on our own. The KPI template he shared as part of an assignment continues to be a part of my toolkit for tracking effectiveness in my email marketing responsibilities - and allows me to make important recommendations to leadership on a regular basis.
Estefania
Estefania
Read More
I sort of fell into marketing a few years ago and I knew I needed a course that would fill the knowledge gaps. After researching online courses, I learned about Mike’s Digital Marketing Fundamentals course. It fit with my full-time work schedule and I enjoyed being in a classroom setting learning along with peers from different professional backgrounds. The course gives you a comprehensive understanding of the entire digital marketing landscape. Mike is a wealth of knowledge and an invaluable resource. The course was exactly what I was looking for.
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