CASE STUDIES
Real Clients. Real Growth.
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Average lead increase
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Revenue generated
Lifetime Enclosures
Home Services • HVAC & EnclosuresThe Challenge
Local home-improvement demand is unforgiving—people don't browse forever. They choose the business that shows up at the right moment with enough proof to feel safe. Lifetime Enclosures needed a measurable local lead engine where the numbers tie directly to business actions: calls, direction requests, and quote-ready traffic.
Our Approach
- →Prioritized Google Business Profile as the primary lead channel (not just a brochure)
- →Optimized for mobile-first behavior (75% of impressions came from mobile)
- →Used Google Ads as a precision tool to capture demand that doesn't convert through local pack
- →Optimized for high-intent actions: calls, directions, and website clicks
- →Set up real-time reporting to track local visibility and lead actions
The Results
"Lifetime Enclosures went from 'hard to find' to 'hard to ignore.' Google Business Profile impressions surged +184%, calls increased +130%, and website clicks grew +158%. Meanwhile, Google Ads conversion rate jumped +78% while spend actually decreased — proving that better strategy beats bigger budgets."
— Mastering Digital Case Study
Shoma Group
Multifamily • Lease-UpsThe Challenge
Leasing teams don't need another "busy season" — they need a week that feels manageable. Shoma Group faced uneven tour activity, slow follow-ups that caused prospects to cool off, and limited attribution making it hard to answer: "What's working?" The issue wasn't simply lead volume — it was inconsistency.
Our Approach
- →Tightened geo/keyword focus and audience targeting for consistency
- →Improved speed-to-lead with SMS + call routing (hours/days → minutes)
- →Layered retargeting to recapture high-intent prospects
- →Built weekly scorecards for clear attribution and optimization
- →Prioritized CRM lead queues to prevent drop-offs
The Results
"Shoma Group transformed from reactive leasing swings to a predictable weekly rhythm. Follow-up time dropped from hours/days to minutes, tour activity stabilized, and leadership finally had clear attribution. The property sold for $81M in March 2025."
— Mastering Digital Case Study
The Florist Supply Shop
E-commerce • Wholesale Floral SuppliesThe Challenge
The Florist Supply Shop needed to scale their Shopify store revenue and order volume while maintaining efficiency across Meta and Google.
What We Did
- →Strengthened measurement infrastructure for true channel performance
- →Refined targeting, creative, and bidding strategies
- →Optimized landing pages and conversion paths
- →Scaled conversions with improved economics
The Results
Nearly doubled revenue while improving efficiency across both channels.
— The Florist Supply Shop
850 Living
Multifamily • Lease-UpsThe Challenge
After-hours gaps were costing 850 Living opportunities. Leads came in, but follow-through slowed overnight and on weekends. Tour calendars looked uneven because momentum broke outside office hours, and teams spent weekdays trying to "catch up" instead of converting the next wave.
Our Approach
- →Built systems to protect after-hours window and create cleaner visibility
- →Captured interest consistently across all hours
- →Reduced missed connections after hours with faster follow-up
- →Improved internal handoffs so prospects didn't get lost
- →Built leadership-ready dashboards for weekly decision-making
The Results
"850 Living stopped missing the moment. By closing after-hours gaps and building cleaner handoffs, they turned inconsistent tour flow into calendars filled week over week. The property sold for $71.5M in March 2025."
— Mastering Digital Case Study
Ten30 South Beach
Multifamily • Residential SalesThe Challenge
Sales-focused real estate campaigns require more than leads — they need qualified buyers, showings, and fast contract conversions. Ten30 needed enough demand to keep showing calendars full and move prospects from viewing to signing faster.
Our Approach
- →Treated campaign as conversion journey: Discovery → Interest → Showing → Contract
- →Filled showing calendars with ready-to-move prospects
- →Shortened path from interest to contract conversion
- →Created reporting clarity for team to scale what drove sales
- →Used data & analytics as steering wheel, not afterthought
The Results
"Ten30 South Beach didn't just attract attention — they filled showing calendars and accelerated contract conversions. 10 units sold in the first 15 days set the tone. 33 units and $60M+ in sales over 9 months proved the system worked."
— Mastering Digital Case Study
The Color House Miami
E-commerce • Photo & Fine Art PrintingThe Challenge
Local creative businesses lose not because they're bad, but because they're invisible at the wrong moment. The Color House Miami had the craftsmanship but wasn't visible when customers were ready to buy. Website clicks, calls, and direction requests were all flat.
Our Approach
- →Focused on winning the micro-moment when someone is ready to act
- →Shifted from vanity metrics to intent signals: clicks, calls, direction requests
- →Optimized Google Business Profile for mobile-first behavior (72% mobile views)
- →Improved local SEO keyword rankings for service-related searches
- →Leveraged 4.5-star rating and 41 reviews as conversion accelerator
The Results
"The Color House Miami went from invisible to undeniable. Call clicks surged +918%, direction requests grew +895%, and website clicks increased +601% — all in 6 months. More visibility is nice. More calls and direction requests is revenue."
— Mastering Digital Case Study
Lawrence Air Systems
Home Services • HVACThe Challenge
HVAC businesses struggle with inconsistent referrals and fierce competition. Lawrence Air Systems needed to build massive awareness and capture local intent when homeowners are ready to act — showing up in feeds, search results, and the moment someone asks "Who can fix this?"
Our Approach
- →Flooded top of funnel with consistent social presence (organic + paid)
- →Scaled Facebook Ads for reach and clicks
- →Built SEO traction around service + location keywords
The Results
"Lawrence Air Systems built massive local awareness: 1.66M organic impressions, 3.43M paid impressions, and 43K ad clicks. Meanwhile, SEO groundwork put 13 keywords in the Top 10 — including multiple #1 positions on local service terms."
— Mastering Digital Case Study
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