Privacy Policy

1. Introduction

Mastering Digital ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website. By accessing and using this website, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

• Contact Information: Name, email address, phone number, company name, job title, and physical address when you submit forms, request consultations, or sign up for services.
• Assessment Data: Responses to our AI Readiness Assessment, Marketing Audit, and other diagnostic tools.
• Communication Data: Messages, inquiries, and correspondence you send to us through email, contact forms, or chat.
• Account Information: Credentials and profile information if you create an account on our platform.
• Payment Information: Billing address, payment method details (processed securely through third-party payment processors).

2.2 Information Collected Automatically

• Cookies & Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to track your activity on our website.
• Google Analytics: We collect data about your browsing behavior, including pages visited, time spent, referral sources, and device information.
• Advertising Pixels: We use Google Ads conversion tracking, Meta Pixel, and other advertising platforms to measure campaign performance and retarget users.
• Device Information: Browser type, operating system, IP address, device type, and mobile device identifiers.
• Behavioral Data: Click patterns, form interactions, scroll depth, and engagement metrics.

2.3 Information from Third Parties

• CRM Integration: We integrate with GoHighLevel to manage leads and customer relationships. Data is shared with their platform.
• Advertising Networks: Google, Meta, and other advertising platforms may share audience data with us for targeting and measurement purposes.
• Analytics Providers: Third-party analytics services provide insights about website performance and user behavior.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide, maintain, and improve our marketing services and diagnostic tools.
• Communication: To respond to inquiries, send updates, and provide customer support.
• Marketing & Advertising: To send promotional emails, retarget ads on Google and Meta platforms, and measure campaign effectiveness.
• Analytics: To analyze website usage patterns, optimize user experience, and understand customer behavior through Google Analytics.
• Lead Management: To track, qualify, and nurture leads through our CRM system (GoHighLevel).
• Compliance: To comply with legal obligations, enforce agreements, and protect our rights and safety.
• Personalization: To customize content, recommendations, and user experience based on your preferences and behavior.
• Conversion Tracking: To measure the effectiveness of our advertising campaigns using Google Ads and Meta Pixel.

4. Cookies & Tracking Technologies

4.1 Types of Cookies We Use

• Essential Cookies: Required for website functionality (authentication, security, session management).
• Analytics Cookies: Google Analytics cookies to track user behavior and website performance.
• Marketing Cookies: Google Ads conversion tracking pixel, Meta Pixel, and retargeting cookies.
• Preference Cookies: To remember your settings and preferences.

4.2 Cookie Management

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect website functionality. For more information, visit allaboutcookies.org.

5. Google Analytics Compliance

We use Google Analytics to collect and analyze website usage data. Google Analytics uses cookies to track your interactions with our website. This data helps us understand user behavior and optimize our services.

• We comply with Google Analytics data retention policies.
• We do not combine Google Analytics data with personally identifiable information.
• Users can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
• We have enabled IP anonymization to protect user privacy.

6. Google Ads & Conversion Tracking

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This involves placing conversion tracking pixels on our website to track user actions (form submissions, purchases, etc.) that occur after clicking our ads.

• Conversion data is used solely for campaign optimization and reporting.
• Google Ads cookies are subject to Google's privacy policies.
• Users can control ad personalization through Google Account settings.

7. Meta Pixel & Advertising

We use the Meta Pixel (Facebook Pixel) to track user interactions on our website for advertising purposes. This allows us to:

• Measure the effectiveness of Meta advertising campaigns.
• Build audiences for retargeting campaigns.
• Track conversions and optimize ad delivery.
• Provide insights into user behavior and preferences.

Meta Pixel may collect data including IP address, browser information, device identifiers, and behavioral data. This data is subject to Meta's Data Policy and privacy controls.

8. Information Sharing & Disclosure

We may share your information in the following circumstances:

• Service Providers: Third parties who assist us in delivering services (hosting, analytics, payment processing, CRM).
• GoHighLevel Integration: Lead information is shared with GoHighLevel for CRM and marketing automation purposes.
• Advertising Partners: Google, Meta, and other advertising platforms receive data for campaign management and audience targeting.
• Legal Compliance: We may disclose information if required by law, court order, or government request.
• Business Transfers: In the event of merger, acquisition, or sale of assets, your information may be transferred.
• Consent: We may share information with your explicit consent for specific purposes.

9. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. Retention periods vary based on the type of data and legal requirements:

• Contact Information: Retained for the duration of our business relationship and as required by law.
• Analytics Data: Typically retained for 26 months (Google Analytics default).
• Advertising Data: Retained according to platform policies (Google Ads, Meta).
• Assessment Responses: Retained to provide ongoing insights and recommendations.

You may request deletion of your personal information at any time, subject to legal and contractual obligations.

10. Your Privacy Rights

Depending on your location, you may have the following rights:

10.1 GDPR Rights (EU/EEA Residents)

• Right to Access: Request a copy of your personal data.
• Right to Rectification: Correct inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data ("Right to be Forgotten").
• Right to Restrict Processing: Limit how we use your data.
• Right to Data Portability: Receive your data in a portable format.
• Right to Object: Opt out of marketing communications and certain data processing.
• Right to Lodge a Complaint: File a complaint with your local data protection authority.

10.2 CCPA Rights (California Residents)

• Right to Know: Request what personal information we collect and how it's used.
• Right to Delete: Request deletion of personal information (with exceptions).
• Right to Opt-Out: Opt out of the sale or sharing of personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

10.3 How to Exercise Your Rights

To exercise any of these rights, please contact us at [email protected] or call 305-376-7910. We will respond to your request within 30 days (or as required by applicable law).

11. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:

• SSL/TLS encryption for data in transit.
• Secure password storage and authentication protocols.
• Regular security audits and vulnerability assessments.
• Access controls and employee confidentiality agreements.
• Secure third-party vendor management.

However, no security measure is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

12. Third-Party Links & Services

Our website may contain links to third-party websites and services (e.g., GoHighLevel, Google, Meta). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing personal information.

13. Children's Privacy

Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will promptly delete such information and notify the parent or guardian.

14. International Data Transfers

Your information may be transferred to, stored in, and processed in countries other than your country of residence. These countries may have data protection laws that differ from your home country. By using our website, you consent to the transfer of your information to countries outside your country of residence, which may not have the same data protection laws.

15. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated Privacy Policy on our website and updating the "Last Updated" date. Your continued use of our website following such notification constitutes your acceptance of the updated Privacy Policy.

Last Updated: February 23, 2026