META ADS & SOCIAL MEDIA

Meta Ads That Generate Leads — Not Just Likes

Full-funnel Meta advertising built to drive qualified leads and sales — through smarter targeting, creative testing, and consistent optimization.

Paid social ads are the core service. Social posting and community management available separately.

WHAT'S INCLUDED

Everything Needed to Run Meta Ads the Right Way

From tracking setup to creative testing, lead routing, and performance reporting.

Campaign Strategy & Setup

Structure matters. We build campaigns that align with your funnel — prospecting, remarketing, and lead gen working together, not against each other.

  • Account structure: Prospecting, Remarketing, Lead Gen campaigns
  • Offer + funnel alignment (lead form vs. website conversion)
  • UTM conventions + measurement setup
  • Budget pacing + launch checklist

Tracking & Lead Flow

Leads are only valuable if they get to your team. We set up tracking that works and routing that doesn't lose people in the handoff.

  • Meta Pixel + Conversions API (CAPI) setup
  • Standard event mapping + conversion hygiene
  • Instant Forms with pre-qualification questions
  • Lead routing to inbox/CRM (based on your stack)

Audience Targeting & Retargeting

Reach the right people — then stay in front of them until they're ready. We build targeting that finds buyers, not just browsers.

  • Geo + interest + behavior targeting
  • Lookalike audiences (when data supports)
  • Retargeting pools: visitors, engagers, lead lists
  • Exclusions to prevent wasted spend
  • Creative-to-audience matching

Creative Development & Testing

Creative is the biggest lever in Meta Ads. We develop and test systematically — not randomly — so you know what's actually working.

  • Copy/headlines + asset briefs
  • 3-5 creative themes in rotation
  • Systematic testing (hooks, offers, formats)
  • Static vs. video vs. carousel testing
  • Winning creative scaling + fatigue management

Optimization & Reporting

Set it and forget it doesn't work. We optimize weekly and report monthly — so you always know what changed and why.

  • Weekly budget shifts + audience/creative pruning
  • Bid/goal tuning against CPL/lead quality
  • Weekly KPI updates + monthly strategy review
  • Clear reporting that explains performance, not just shows numbers

WHAT WE OPTIMIZE FOR

Outcomes We Optimize For

Meta Ads often assist conversions that happen elsewhere (search, direct, email). We optimize for the full picture:

1

Lower Cost Per Qualified Lead

Not just cheaper leads — better leads at better prices.

2

Improved Lead Quality

Pre-qualification and targeting that filters out tire-kickers.

3

Growing Retargeting Pools

More people in your funnel, ready to convert later.

4

Assisted Conversions

Social → Search → Convert. We track the full journey.

5

Clear Reporting

Know what changed, why it changed, and what to do next.

See results from clients like you →

View Case Studies

Ready to Scale Your Meta Ads?

Book a Strategy Session and we'll audit your current setup, identify the biggest opportunities, and build a plan to generate more qualified leads.

Book a Strategy Session