PPC GOOGLE ADS
Google Ads That Capture Demand — Not Just Clicks
Search, Local Service Ads, Performance Max, and remarketing — backed by clean tracking and disciplined optimization.
You'll always know what's working, why it's working, and what we're doing next.
WHAT'S INCLUDED
End-to-End Google Ads Management
Focused on the channels that drive qualified leads and measurable revenue.
Search Campaign Management
- Campaign structure + ad group architecture
- Keyword strategy + match type optimization
- Ad copy testing + extension setup
- Negative keyword management + search term hygiene
- Bid strategy selection + ongoing optimization
Local Service Ads (LSA)
- Category + service setup and optimization
- Geo targeting + budget pacing
- Lead quality management + dispute support
- Review strategy guidance (to improve rank/coverage)
- Google Guaranteed application support (where eligible)
Note: Google Guaranteed badge approval is determined by Google, not guaranteed by us.
Performance Max & Shopping
- Asset group strategy + creative requirements
- Audience signals + feed optimization
- Budget allocation across campaign types
- Performance analysis + iteration
- Cross-channel attribution insights
Remarketing & Display
- Audience segmentation (visitors, converters, cart abandoners)
- Creative strategy + ad formats
- Frequency management + exclusions
- Cross-platform remarketing coordination
- Performance tracking + optimization
Tracking & Reporting
- GA4/GTM conversion tracking setup or audit
- Call + form tracking alignment
- Dashboard access + KPI scorecard
- Reporting cadence + optimization notes
- Clear visibility into what's working and why
WHAT WE OPTIMIZE FOR
Outcomes We Optimize For
We don't promise specific numbers — every business is different. But here's what we relentlessly optimize toward:
Lower Cost Per Qualified Lead
Not just cheaper clicks — better leads at better prices.
Higher Conversion Rates
From high-intent searches to actual customers.
Cleaner Search Terms
Less wasted spend on irrelevant queries.
Smarter Budget Allocation
Money flows to what's working, not what's not.
Reporting You Can Trust
Know exactly what's driving results.
See results from clients like you →
View Case StudiesReady to Scale Your Google Ads?
Book a Strategy Session and we'll audit your current setup, identify the biggest opportunities, and build a plan to capture more demand.
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