FRACTIONAL CMO
Executive Marketing Leadership. Without the Full-Time Cost.
Get a seasoned marketing executive with 15+ years of experience leading growth for brands like General Mills, DISH Network, and Perry Ellis — on a fractional basis that fits your budget and stage.
Book a Strategy SessionWhat Is a Fractional CMO?
A Fractional CMO is a part-time Chief Marketing Officer who provides executive-level marketing leadership, strategy, and oversight — without the $250K+ salary and benefits of a full-time hire.
Strategic Direction
Define your marketing strategy, prioritize channels, and align marketing with business goals.
Team & Vendor Management
Lead your internal team, manage agency relationships, and ensure accountability across all marketing efforts.
Performance & Reporting
Build dashboards, track KPIs, and make data-driven decisions that tie marketing spend to revenue.
Who This Is For
Fractional CMO services are ideal for companies that need senior marketing leadership but aren't ready for — or don't need — a full-time executive.
Growth-Stage Companies
You're scaling and need strategic marketing leadership to guide the next phase of growth.
Companies Between CMOs
Your CMO left and you need someone to keep marketing running while you find the right permanent hire.
Multifamily Developers
You need marketing leadership for lease-ups and property marketing without adding headcount.
CEOs Wearing Too Many Hats
You're the de facto CMO and need to hand off marketing strategy to someone who can own it.
What You Get
Marketing Strategy & Roadmap
A clear, prioritized marketing plan aligned with your business goals, budget, and timeline.
Team & Agency Oversight
Direct management of your marketing team and agency partners with clear accountability and KPIs.
KPI Dashboards & Reporting
Real-time dashboards and weekly/monthly reporting that ties marketing activity to business outcomes.
Channel Strategy & Budget Allocation
Expert guidance on where to invest your marketing budget for maximum ROI across paid, organic, and owned channels.
Executive-Level Advisory
A seat at the leadership table. Strategic input on product positioning, market expansion, and growth planning.
Michael Schott
Fractional CMO
Your Fractional CMO
Michael Schott brings 15+ years of performance marketing leadership to every engagement. He's led multi-million-dollar campaigns for brands like General Mills, Perry Ellis International, DISH Network, ADT Security, the Puerto Rico Tourism Board, and the Peru Board of Tourism.
As a fractional CMO, Michael provides the same strategic clarity and execution accountability he's delivered for Fortune 500 companies — at a fraction of the cost. His AMOS Framework (Audience, Market, Offer, Systems) ensures every marketing dollar is invested strategically.
Previous leadership roles include Head of Growth Marketing at Nearpod, Head of Growth at Sears Holdings, and performance marketing leadership at Open English and Media 8.
Ready for Strategic Marketing Leadership?
Book a 30-minute call with Michael to discuss your business, your challenges, and whether a fractional CMO engagement is the right fit.
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