Built by a Marketer Who's Been in Your Shoes

I started Mastering Digital because I was tired of watching businesses get burned by agencies that overpromised and underdelivered. I'd spent over a decade on both sides of the table — leading multi-million-dollar campaigns at companies like General Mills, Perry Ellis International, DISH Network, ADT Security, the Puerto Rico Tourism Board, and the Peru Board of Tourism — and I knew there was a better way to do this.

Born in Cartagena, Colombia and bilingual in English and Spanish, I've led performance marketing across the U.S., Latin America, EMEA, and APAC. I've managed campaigns in the U.S. Hispanic market and the general market, and I've seen firsthand what works — and what doesn't — across cultures, platforms, and industries.

Before founding Mastering Digital, I served as Head of Growth Marketing at Nearpod and Head of Growth at Sears Holdings Global Sourcing, and held performance marketing leadership roles at Open English and Media 8. I also taught digital marketing at General Assembly, where I helped professionals build the skills to drive real growth. Along the way, I sold over $650,000 in marketing courses through intensive 12-week programs — because I believe great marketing starts with great education.

That teaching mindset is baked into everything we do at Mastering Digital. I developed the AMOS Framework — Audience, Market, Offer, Systems — as a structured approach to campaign strategy and marketing planning. It's how we diagnose problems, build systems, and deliver results that compound over time.

I'm also the co-founder and CEO of Lease Ups, a multifamily marketing agency built specifically to help apartment communities and developers accelerate lease-up velocity. Through Lease Ups, we've marketed $260M+ in multifamily properties — including Sanctuary Doral ($102M), Shoma Village ($80.9M), and 850 Living ($81M) — achieving a 96% average occupancy rate across our portfolio.

When you work with Mastering Digital, you're not getting a junior account manager reading from a playbook. You're getting a strategist who has personally managed millions in ad spend, who understands your business model, and who treats your marketing budget like it's his own.